- By Tribal Business News Staff
BATTLE CREEK, Mich. — FireKeepers Casino Hotel, the gaming enterprise of the Nottawaseppi Huron Band of Potawatomi, has signed a three-year extension to sponsor a NASCAR race at Michigan International Speedway.
Under the deal, the FireKeepers Casino 400 NASCAR Cup race will continue through 2023 at the speedway, located in Brooklyn, Mich. The Southwest Michigan casino has been the title sponsor of the race since 2016.
The next FireKeepers-sponsored race is scheduled to take place on Aug. 22, 2021.
“All the excitement and drama of NASCAR racing in 2021 will be focused on the FireKeepers Casino 400 and we are pleased to extend this winning partnership for three years,” Kathy George, CEO of FireKeepers Casino Hotel and a citizen of Seneca Nation, said in a statement. “The Michigan Speedway experience is fantastic for the fans and this meshes perfectly with the service and attention we give to our guests every day.”
Terms of the sponsorship deal were not disclosed.
Michigan International Speedway President Rick Brenner called FireKeepers Casino a “tremendous partner” for the race.
“As we begin the process of ushering in the 2021 season, we are excited that we have the opportunity to continue our partnership with FireKeepers Casino for another three years,” Brenner stated. “We look forward to creating many more ways in which we can make a visit to Michigan International Speedway a memorable one for the entire family.”
FireKeepers Casino Hotel, located about 60 miles west of the speedway, includes 2,900 slot machines, 70 table games, a sportsbook, live poker, and a bingo room. The 243-room resort-style hotel features an event center, six restaurants and multiple lounges.
The tribe is currently building a second hotel tower that it expects to be completed in early 2021.
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