- By Tribal Business News Staff
JAMUL, Calif. — Jamul Casino, the gaming enterprise of the Jamul Indian Village in California, has hired veteran casino marketing executive Scott Lake as its new Chief Marketing Officer.
Lake has more than 25 years of experience in senior management roles at hotel and casino properties.
“I was drawn to Jamul Casino because of the outstanding leadership of both the Jamul Indian Village Tribe and the casino management,” Lake said in a statement. “I’m impressed with the way this team has been able to build this property and its brand from the ground-up to become a regional leader in less than six years. I hope to help the next six years be just as extraordinary.”
Previously, Lake served as senior vice president of loyalty marketing and strategic analysis at Sands China Ltd. for eight years.
Prior to that, he led five properties in Macao, a special administrative region of China dubbed the Las Vegas of Asia, where he was responsible for executing the casino’s marketing calendar and events, attracting a combined total of 98.2 million annual visitors.
Lake also formerly worked at Caesars Entertainment Inc. for 13 years, including in the roles of director for VIP marketing and director for national casino marketing.
At Jamul Casino, Lake will lead the marketing programming for the facility, which is making a name for itself as a destination in the San Diego region.
“Scott has the leadership experience, innovative thinking, and analytical skills we need to continue building momentum in our region,” Jamul Casino President and General Manager Mary Cheeks said in a statement. “I’m excited to see what ideas Scott has to amp up our marketing efforts."
Operated by Jamul Indian Village Development Corporation, the $430 million Jamul Casino opened in 2016 and includes 1,700 slot machines, 46 live table games, a dedicated poker room, and various bars and restaurants.