- Details
- By Chez Oxendine
- Gaming
Enterprise Rancheria and Hard Rock International have unveiled plans for a multi-billion dollar sports and entertainment district on 350 acres adjacent to the Had Rock Hotel & Casino Sacramento at Fire Mountain in Yuba County, Calif. Construction is slated to begin in early 2026.
The project, estimated to cost between $2 billion and $4 billion, will be built on an undeveloped tract between the casino resort and the Toyota Amphitheater along Forty Mile Road in Yuba County, Calif., per a report by trade publication Casino.org. The project will be developed in three phases: The first will establish a retail and dining promenade with features such as fountains and walking paths; the second will establish sports and recreational facilities; the third phase will establish agricultural facilities and programs, such as designated spaces for livestock shows and agricultural education workshops.
The current Hard Rock Sacramento resort, run by the Enterprise Rancheria of Estom Yumeka Maidu, opened in 2019 and underwent a $75 million expansion in 2022. Currently, the facility features a casino floor with 1,400 slot machines and 50 live dealer table games, along with a hotel offering 169 guest rooms. Hard Rock Sacramento is operated under a management agreement involving Enterprise Rancheria and Hard Rock International, which is owned by the Seminole Tribe of Florida.
Casino officials described the expansion project as part of a long‐term master plan aimed at diversifying the resort’s offerings and enhancing local commercial activity over the coming decade.
“We’re not just talking about a casino expansion,” Hard Rock Sacramento President Mark Birtha told the Sacramento Business Journal. “This is a long-term master plan that could transform the region.”
Yuba County Supervisor Gary Bradford said in a public statement on Facebook that the expansion may bring employment opportunities and increased revenues for both the tribe and state. The commercial nature of the expansion means that the new sports and entertainment district will be subject to regular state and county sales and property taxes.
The Sacramento Business Journal notes that the area, zoned for sports and entertainment development, is one of just two such open zones in California.
“This is a significant investment in Yuba County, and I strongly support it,” Bradford said.
