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Ziggi’s Coffee, a Denver-based coffee franchise company, last week announced its first location on tribal lands.  

The coffee company, which has 70 locations and 140 more under development, said it signed a franchise agreement with San Pasqual Economic Development Corporation (SPEDC), an arm of the San Pasqual Band of Mission Indians. Terms were not disclosed. 

The new location will be a drive-thru location at the tribe’s Valley Center retail development in southern California. Construction is expected to begin in June 2023, with an anticipated opening in fall 2023. Ziggi’s offers a variety of beverages including coffee, smoothies and Italian sodas, as well as baked goods and breakfast items.  

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“Growing up on the reservation, you see what’s needed,” SPEDC CEO Hellyaachwehay Quisquis told industry publication Franchise Times last week. “Coffee was one of those things. We’ve had mobile coffee trucks in town, but on the bigger scale, people were looking for something more. They wanted a coffee shop where everyone goes.”

The new franchise business is part of SPEDC’s push into retail, including a plan to license its own Horizon Fuel Centers brand. 

Since opening, Horizon has pulled in more than $10 million in revenue, Quisquis told Tribal Business News. The business has been so successful that Quisquis believes it could serve as a model for other tribes looking to develop new revenue streams.  

For tribes that don’t operate casinos, having economic drivers like a fuel center or retail locations can be important, Quisquis said. 

In the interview with Franchise Times, he said the tribe’s new franchise deal with Ziggi’s may open the door for more outlets across Indian Country.  

“We hope there are more tribes that look at Ziggi’s and continue bringing it into other nations,” Quisquis said.