- By Tribal Business News Staff
BRENTWOOD, Tenn. — Native American-owned venture capital fund Relevance Ventures led the $10 million Series A round of funding in Rootine, a Nashville, Tenn.-based precision health startup.
Rootine offers a different take on the cellular nutrition market by deploying a “test, take, optimize” approach to customize and tailor supplements to each individual. Founded in 2018, the company uses AI systems to analyze DNA, blood and lifestyle tests to determine a person’s needs, and then delivers precision nutrients via a microbead-based system.
To date, the company has raised $14.5 million in startup capital, and has delivered more than 1 million multivitamin packs to customers, according to a statement.
Rootine currently serves thousands of customers, including professional athletes like Brian Burns, Brianna Decker, Matt Brown, Lauren Sesselman and Miranda Maverick.
“We’re eager to support Rootine as they make nutrition more precise and accessible for everyone, based on science-backed insights and their specific health goals,” Cameron Newton, general partner at Relevance Ventures, said in a statement. “Rootine has the potential to reshape the $500 billion cellular nutrition market through an integrated platform that empowers everyone to take control of their precise nutritional needs.”
Newton leads the Brentwood-based Relevance Ventures with his brother, Cameron Newton. Both are members of the Patawomeck Indian Tribe of Virginia.
Relevance Ventures currently has more than $115 million of capital under management. The venture capital firm invests in startups in the health and wellness and fintech/enterprise software industries.
Earlier this year, Relevance Ventures participated in a $12.4 million Series A funding round for Charlotte, N.C.-based CivicEye, a provider of cloud-based public safety software, and invested $4 million in seed funding in San Francisco-based Ombre, a wellness company that provides at-home microbiome tests, probiotic subscriptions, lifestyle, and diet recommendations.
With the new funding, Rootine plans to hire new talent, explore partnerships and establish new distribution channels, according to a statement. The company also hopes to continue developing systems to analyze data from wearable devices to further innovate its individualized nutrition supplement formulas.
“Relevance Ventures is known for providing hands-on strategic support to wellness startups, and will help us deliver on our mission to bring consumers affordable access to the precision health solutions they deserve,” Rootine CEO and co-founder Rachel Sanders said in a statement.
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