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BRENTWOOD, Tenn. — Native American-owned venture capital fund Relevance Ventures led the $10 million Series A round of funding in Rootine, a Nashville, Tenn.-based precision health startup. 

Rootine offers a different take on the cellular nutrition market by deploying a “test, take, optimize” approach to customize and tailor supplements to each individual. Founded in 2018, the company uses AI systems to analyze DNA, blood and lifestyle tests to determine a person’s needs, and then delivers precision nutrients via a microbead-based system.

To date, the company has raised $14.5 million in startup capital, and has delivered more than 1 million multivitamin packs to customers, according to a statement. 

Rootine currently serves thousands of customers, including professional athletes like Brian Burns, Brianna Decker, Matt Brown, Lauren Sesselman and Miranda Maverick⁠. 

“We’re eager to support Rootine as they make nutrition more precise and accessible for everyone, based on science-backed insights and their specific health goals,” Cameron Newton, general partner at Relevance Ventures, said in a statement. “Rootine has the potential to reshape the $500 billion cellular nutrition market through an integrated platform that empowers everyone to take control of their precise nutritional needs.”

Newton leads the Brentwood-based Relevance Ventures with his brother, Cameron Newton. Both are members of the Patawomeck Indian Tribe of Virginia.

Relevance Ventures currently has more than $115 million of capital under management. The venture capital firm invests in startups in the health and wellness and fintech/enterprise software industries. 

Earlier this year, Relevance Ventures participated in a $12.4 million Series A funding round for Charlotte, N.C.-based CivicEye, a provider of cloud-based public safety software, and invested $4 million in seed funding in San Francisco-based Ombre, a wellness company that provides at-home microbiome tests, probiotic subscriptions, lifestyle, and diet recommendations. 

With the new funding, Rootine plans to hire new talent, explore partnerships and establish new distribution channels, according to a statement. The company also hopes to continue developing systems to analyze data from wearable devices to further innovate its individualized nutrition supplement formulas. 

“Relevance Ventures is known for providing hands-on strategic support to wellness startups, and will help us deliver on our mission to bring consumers affordable access to the precision health solutions they deserve,” Rootine CEO and co-founder Rachel Sanders said in a statement.

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